Brand & Positioning
We position you as the premium installer in your area, with a look and message that supports higher-ticket jobs.
- Brand identity and messaging
- Offer and package design
- Review and reputation strategy
Brand growth & strategy for artificial grass installers
Become the turf companyyour market calls first.
Tier 1 Turf builds your brand, fills your calendar with qualified leads, and sells the jobs with you. We've run a turf company ourselves, so we know what it takes to scale one.
One partner per territory
$210Kin turf jobs sold for one partner in 60 days, starting from zero
$10Mturf distribution and installation business built and sold by our founder
$750Kfirst-year revenue on the installation side of that business
1installer per territory. We never work with your competitor.
Why installers come to us
Your installs are great.
Your pipeline should be too.
Good turf contractors spend years learning through expensive mistakes. The craft is rarely the problem. What holds them back is everything around it.
- Leads come and go. One month is booked out, the next is quiet. Marketplace reach drops and referrals dry up.
- Jobs get underbid. Pricing by the square foot without accounting for base prep, materials, and margin.
- The brand looks like everyone else's. No website that sells, few reviews, and nothing that justifies a premium price.
- The owner does it all. Estimating, selling, installing, and invoicing, with no time left to grow.
What we do
One partner for brand, leads, and sales.
You keep installing. We handle the growth side of the business and report back every week.
Websites & Landing Pages
Pages built to turn ad clicks into quote requests, showing your real installs and service area.
- Conversion-focused landing pages
- Full websites with local SEO
- Quote forms routed straight to sales
Lead Generation
Meta and Google campaigns aimed at homeowners in your zip codes who are ready for a quote.
- Meta (Facebook & Instagram) ads
- Google Search and Local Service Ads
- Ad creative from your own job photos
Lead Follow-Up & Sales
We call your leads, qualify them, and close the job. The sale is invoiced through your own system.
- Fast first call on every lead
- Consultative selling on premium jobs
- Clean handoff to your install crew
Pricing & Operations
Bid by the square foot with your real costs built in. Plus the material and supplier know-how that comes from running a distribution company.
- Square-foot pricing models
- Material and supplier guidance
- Margin review on recent jobs
Strategy & Reporting
A weekly report on your Google and Meta numbers, and a plan for what to change next.
- Weekly ad performance report
- Cost per lead and close rate tracking
- Quarterly growth planning
How a partnership works
We handle the marketing.
We help close the deals.
Most agencies hand you a spreadsheet of leads and send an invoice. We pick up the phone and sell the work, because that is how we get paid.
Strategy call
We learn your business, your crew's capacity, your pricing, and the jobs you want more of.
Territory review
We check your market and confirm no other partner covers it. One installer per territory, always.
Build
Brand refresh, landing page, and your first Meta and Google campaigns, built from photos of your own installs.
Launch & fund
Ads go live. We cover ad spend for your first 30 days, then you fund your own ad account directly.
First 30 days of ad spend on usSell
We call your leads, run the sales conversation, and close the job. You install it and invoice through your own system.
Report & scale
Weekly performance reports, then more budget, more services, and more square footage as the numbers prove out.
One partner. One territory.
Your market is yours alone.
We partner with one installation company per market. The brand, the ads, and the sales effort all go toward your growth, never your competitor's.
Who we work with
Built for turf installers, start to finish.
Installation companies
Residential and commercial installers
Turf lawns, putting greens, pet turf, pool surrounds, and paver inlays. Ideal for established crews that can take on more work than they are currently booking.
Aligned pricing. A flat weekly service fee plus a commission per square foot on jobs we sell.
Partner advantage
Exclusive distribution deals
Installation partners get access to exclusive supply deals on turf and accessories through our distribution partner. Lower material costs mean stronger margins on every square foot you install.
Partners only. Available exclusively to Tier 1 Turf installation partners.
When you grow, we grow. That's the whole model.
From the field
The kind of work we help sell.
What our partners say
Real partners. Real results.
Partner spotlight · Charlotte, NC
Since working with Travis, we've done over $200,000 worth of turf jobs. The best part is we haven't had to handle any of the marketing.
- Generates the leads
- Calls the customers
- Helps quote and schedule jobs
- Follows up on the installs
ChrisEvergreen Turf · Charlotte, NC
A letter from the founder
I built a turf company. Now I help build yours.
I spent three years building a turf distribution and installation company, grew it into a $10M business, and sold it. Along the way I watched talented, hard-working contractors learn the hard way. They underbid jobs, used the wrong materials, struggled to get leads, and felt like they had to figure it all out alone.
I built Tier 1 Turf to change that. We bring the systems, the marketing, and a sales team that actually picks up the phone. I also bring a background in insurance underwriting, so I look at every job and every ad dollar for the numbers behind it.
We don't compete with our partners. We invest in them. Your success is our legacy.
Our mission is to help build the most respected turf companies in North America.
Questions
Before you reach out.
Don't see your question here? Ask it on the strategy call.
Do you work with other installers in my area?
No. We take one installation partner per territory. Once your market is claimed, we won't market or sell for a competing installer there.
Who pays for the ads?
We cover ad spend for your first 30 days so you can see results before you put your own money in. After that, you fund your own ad account directly, and the account stays yours.
Do you actually sell the jobs?
Yes. We call your incoming leads, run the sales conversation, and close the job. It's invoiced through your system, and your crew handles the install.
How are you paid?
A flat weekly service fee covers your landing page, ad setup, and management. On top of that, we earn a commission per square foot on the jobs we sell. We do well when you do.
What if I already have a website?
We'll review it on the strategy call. Many partners keep their main site and add dedicated landing pages for ads, which usually convert better.
Book a strategy call
Let's build something extraordinary together.
Tell us about your company and your market. We'll let you know if your territory is open and set up a call to walk through your growth plan.
Emailtravis@tier1turf.com
Service areaPartnering with installers across the U.S.